Saturday 16th of January 2021

A Brief History of Porsche

It’s no secret that Porsches are some of the fastest, most-coveted cars in the world. In fact, a 2006 survey by the luxury institute honored the brand with the title of “most prestigious automobile brand.” In addition to its reputation for speed and prestige, this automaker has also been recognized for its commitment to quality. The company won a J.D. Power & Associates award for the number-one-ranked nameplate in a quality survey. Porsche is such a beacon of success that many other auto manufacturers have consulted with the company for guidance on how to build their vehicles, including Audi and Subaru. In this post, we’ll give you a brief history of this illustrious car manufacturer.

The Beginning

Professor Ferdinand Porsche began the company in 1931 in Stuttgart, Germany. Initially, Porsche offered only vehicle development work and consulting services; it did not actually build any vehicles under its name. The German government entrusted Porsche with one of the company’s earliest assignments: build a “car for the people,” or a “Volkswagen” in German. The company rose to the challenge by creating the Volkswagen Beetle, which went on to become one of the most popular car designs in history. The automaker finally developed its own vehicle, the Porsche 64, in 1939 by using several components of the Beetle platform.

The 911 Is Born

Ferdinand lost control of the Volkswagen factory during WWII. Soon after he was arrested and tried for war crimes. In the meantime, his son decided to build his own car, after not being able to find a car he liked. The result of this endeavor was the 356, the first car that the manufacturer ever built under its own name. In the early sixties, the company began to enjoy success in motor racing and thus decided to build the legendary Porsche 911. The car had a very unique design: a rear-mounted, air-cooled, six-cylinder “boxer” engine. The purpose of the unusual rear-mounted engine was to enhance the balance of the vehicle.

The Present

The automaker has always maintained an intimate relationship with Volkswagen. Ferdinand’s grandson, Ferdinand Pieche, was the CEO of Volkswagen until 2002. As of 2006, the automaker had also purchased a 25.1% stake in the company. In the U.S., Porsche’s best-selling models have always been the Boxster and the Cayenne until recently, when the 911 reemerged as the flagship vehicle of the brand. As for the future, the automaker is rumored to be consulting with Toyota on hybrid technology. The company is expected to release a hybrid Cayenne as well as a new four-door sedan, the Panamera, with hybrid technology.